Our brief was to create new covers for all nine of Nigella’s backlist of much-loved cookbooks. We wanted the new covers to reflect Nigella’s engaging personality with bold colours, graphic style and a touch of wit in each illustration that is revealed gradually.
Each cover takes its idea from the central theme of the book and then combines two elements together to make a simple, witty image using only two colours. We evolved a series of visually powerful images that have a now you see it, now you don’t twist. The spines align to make a handsome set on the bookshelf with the treatment unifying the range and featuring the logo we developed for Nigella, her cookie cutter icon.
We then designed a range of stationery with Nigella, including notebooks, wrapping paper and gift tags based on the book cover images.
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