Skincare to the rescue of firefighters? Sounds too easy. However, with occupational cancer cases rising at an alarming rate, there is a dire need for education around contamination and exposure. This is precisely the challenge that a small team of active firefighters from Quebec, Canada, have taken on. In developing a range of highly effective skincare products, they are shining a light on the issue as well as proposing a straightforward path towards the solution.
The cleanser, scrub, and moisturizer are formulated with natural ingredients which are potent enough to be used by firefighters as part of their decontamination routine, but gentle enough to become a part of the whole family's daily life. Therefore, the branding and packaging design had to have global appeal, while still maintaining a unique connection to its primary target.
The products themselves being a vehicle for the brand's broader awareness efforts, we also developed a number of communication tools to help the team spread the word at various events on an ongoing basis. The diagonal line pattern becomes an eye-catching and instantly recognizable feature, supported by bold type treatment and straightforward, occasionally tongue-in-cheek, messaging.
www.hellandback.co
Naming and copywriting: Déraison
Photography: Bonnallie Brodeur